Billy the Boot Boy makes good

Despite suffering the unenvious reputation as the man who lost the FA Cup, the resulting publicity didn’t do William Shillcock’s business as a football boot manufacturer and outfitter any harm whatsoever.

When William Shillcock died in 1940 – just two days before the death of the great John Devey – he left behind a considerable sum of money in his will, over £99,000 which by today’s values would be worth around £5.57 million!

Mr Shillcock, a business associate of William McGregor, founder of the Football League, was 83 when he died at his home in Trinity Road, Aston. He was survived by two sons and four daughters.

He once wrote about losing the Cup: “I pictured myself a ruined man. I seemed to see myself a hated individual – to see my business boycotted… I was the man who lost the English Cup… I believed the incident was destined to ruin my connection with football, but happily such has not been the case.”

Advertising on the back of an envelope for “Shillcock’s Patent Football Boot”.

Source: Claret & Blue magazine, number11, January 1995

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