This shirt badge first appeared on the Aston Villa kit in 1957 and kept its place for 12 years until 1969 when new club manager Tommy Docherty introduced a new-style shirt with claret body and sleeves and its badge simplified as a pale blue rampant lion, minus the shield and its motto.
I wonder if the above badge resembled the badge in this report that appeared on a local newspaper on October, 9, 1896?
“Tom Horton, one of the Old Villans – and a good one, too! – has brought out a new football badge. It is in the form of a shield and the one we saw represented Aston Villa. It is beautifully enamelled in colours on brass, is retailed at sixpence, and is sure to become extremely popular. The badge can be worn in coat or hat, and makes an extremely pretty ornament – much superior to the gimcrack arrangements we have been used to. All the League clubs are to be honoured in the same way.”