This leaflet to advertisers was produced sometime in the early 1900’s when Aston Villa began to harness the revenue stream available to the club from track and perimeter advertising. It lists companies already renting spaces on the ground and, as can be seen from the wide cycle-track perimeter, there was considerable extra space for more potential advertisers.
Villa fan and collector David Hitchman has kindly send me an unusual booklet: A Decade in Polyester – The good , the bad and the beautiful of Aston Villa shirts, 1990 to 1999.
David explains on his website that he used his ‘lockdown time’ to design and produce the 32 page publication which contains a look through Villa’s shirts in the 1990s.
The booklet is a brief story of those shirts and the stories behind them, told through photographs of his collection. It contains pictures of every outfield shirt worn in the 90s, and some we didn’t, as well as the pick of the goalkeeper shirts and all the rarities and oddities that cropped up throughout the decade.
The book, which can be orderd from David’s website, is £12 (includes p+p) with all profits going to St Giles Hospice in Staffordshire.