A mystery Villa medal

There’s somewhat of a mystery about this ‘Aston Villa’ medal. It was awarded to W. Vale in 1893 as first prize for attendance. Close inspection reveals that the ‘Aston Villa’ may not be the football club (fc) but Aston Villa CC, possibly the Cricket Club. And yet the medal features the famous Villa lion. So who could this W. Vale be and did he have a connection with the football club?